Challenge: Evolving the Commercial Laundry Experience with a Scalable Touchscreen Interface

With over five decades of experience, Alliance Laundry Systems is a global leader in commercial laundry equipment for industries such as healthcare, hospitality, and military. As user expectations evolved, Alliance identified an opportunity to elevate its product line with a more modern touchscreen interface, offering an intuitive, smartphone-like user experience and enabling value-added features for laundromat owners to leverage.


  • Enhance user engagement with a flexible, modern UI
  • Maximize ROI by offering high-value premium cycle features
  • Enable rapid deployment across multiple hardware platforms
  • Build a foundation for long-term scalability and innovation

    • To execute on this ambitious vision, Alliance looked for a partner with the ability to deliver next-generation GUI experiences - without adding friction or delays to their development process.


    Solution: Embedded GUI Development with a Scalable Framework

    To bring their new interface to life, Alliance partnered with the embedded GUI experts at Creaform Engineering, leveraging Crank’s Storyboard framework to design and deploy a next-generation interface across their Speed Queen Quantum Touch product line.

    Working in close collaboration, we delivered a hardware-agnostic application that can be reused across multiple product lines—streamlining development and accelerating time to market.


    Key implementation highlights:

    • Cross-Platform Compatibility
      • ◯ Developed a single runtime application for both Linux and Segger embOS
    • Hardware Optimization
      • ◯ Tuned performance specifically for NXP i.MX6 embedded hardware
    • Modular & Scalable UI Framework
      • ◯ Enabled branding and color theme customization
      • ◯ Supported 28+ languages, tested with automated localization QA
      • ◯ Designed for multiple screen sizes and hardware configurations
    • Revenue-Driven Features
      • ◯ Integrated touchscreen upsell options for premium cycle upgrades
    • Multi-Brand Flexibility
      • ◯ Built for reuse across Alliance brands including IPSO, UniMac, and Primus

    Results: Accelerated Launch, Higher Engagement, and New Revenue Opportunities

    With the new interface in place, Alliance achieved faster time-to-market and introduced new monetization features for laundromat owners.

    Tangible outcomes:

  • Faster Time to Market: Streamlined development and testing led to quicker rollout of new products
  • New Revenue Streams: Integrated upselling options resulted in a 30% higher upgrade rate on premium cycles
  • Enhanced User Experience: Modern touchscreen controls offered a more intuitive interface, earning positive user feedback
  • Efficient Cross-Platform Deployment: A single application was reused across washers, dryers, and various operating systems
  • Internationalization at Scale: Multilingual support ensured global readiness across 28+ languages and screen configurations
  • Future-Ready Architecture: The reusable GUI platform is now primed for future product lines and feature expansions

    • “Supported by Creaform Engineering GUI experts, we’ve successfully launched different brands, opened up new revenue opportunities for our customers, and continued to lead the commercial laundry solutions market.”

    Jeff Hochtritt, Manager of Global Electrical and Electronic Engineering at Alliance


    Services Provided

  • Embedded GUI development with Crank Storyboard
  • Touchscreen interface design and integration
  • UX optimization for industrial equipment
  • Cross-platform deployment (Linux, embOS)
  • Multi-brand UI customization (Speed Queen, IPSO, etc.)
  • Internationalization and localization testing
  • Upsell-ready UI architecture
  • Scalable design system for future products

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